Garmin Fitness makes it’s mark
“Glory is not a destination. It’s a journey” is the concept behind the new Garmin Fitness campaign which launched on TV in November. Featuring the entire fitness range, from sports watches, cycle computers, GPS enabled trainers to advanced multi-sport devices, Garmin Fitness offers a product to suit your specific requirements, no matter what your chosen sport or fitness goal. The analogy behind the ‘Glory’ campaign is focused on the inner struggle every athlete or individual embarks on when striving to achieve their fitness goals. Following on the award winning success of Garmin’s ‘Instinct’ campaign (featuring Wildebeest and Salmon), this new ‘Glory’ concept is even more epic! Check out the Garmin ‘Glory’ campaign now on TV, print and in premium sports stores nationwide.
Available from participating retailers nationwide